Product Placement
Product placement is commonly found in TV shows. When companies pay a channel or programme-maker to include its products or brands in a show. This can be from shots in the visual content or even if products are mentioned. For example, if someone were to offer to get someone a drink and they were to say "Let's get us some coca-cola", then that is product placement in the audio sense.
Is it allowed in the UK?
It is allowed on UK TV and has been on for so many years, as of the 28th of February, all UK show must comply with Ofcom's rules, this includes any sort of TV show assuming they have been paid to host the product on their show.
Does this mean that all products seen after this have been paid for?
Programme-makers use 'prop's and such to sometimes get around this and it has been more prominent after this change was made to the rules of product placement. Props are often used to substitute for some things like this, they are made for use in the show instead of being paid to use the actual, licensed version of the product.
Of course sometimes a company's logo or some form of their product can unintentionally be on the show by accident. If they are interviewing the general public then often, they can sometimes catch a company's logo or something of a similar nature by accident on camera.
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